The crisis we can no longer ignore

With trust eroding and greenwashing rising, philanthropy can anchor the credible, enforceable accountability systems we need to support shared prosperity, says Dr Natasha M. Matic

We live in an age of extraordinary capability and extraordinary imbalance. Human societies have more access to more data, more capital, more technology, and more tools to shape the future than ever before.

And yet, many of the systems generating economic prosperity are simultaneously undermining the very foundations upon which our shared prosperity depends.

This steady removal of enforceable accountability from our business and economic systems is eroding the ecological and social foundations on which that expansion depends.

In many sectors, decisions are increasingly disconnected from their real ecological costs, while consequences are delayed, displaced, or absorbed by others—often across borders, generations, and power asymmetries.

Take for example, the Deepwater Horizon disaster in the Gulf of Mexico in 2010. Eleven workers and for nearly three months, oil poured into the ocean, spreading across thousands of miles of coastline, devastating marshlands and wildlife, shutting down fisheries and tourism ventures.

In the years leading up to the disaster, investment into new ways to produce oil increased – and so did profits. But safety systems and oversight did not keep up with the risks associated with the type of deepwater drilling they were doing.

The industry was allowed to certify much of its own safety compliance. Federal regulators had close relationships with the companies involved and often relied on their data. Environmental risks were known, but they were treated as manageable and unlikely. If something went wrong, the damage would fall on coastal communities, fisheries, and ecosystems and not only on the balance sheet of the company making the decision.

When the blowout preventer failed, there was no quick fix. BP eventually paid out more than $60bn in cleanup costs, fines, and settlements.

The system corrected itself—but only after disaster, and this was due in part to a lack of accountability.

In contrast to this, in the late 1980s and early 1990s, New York City began facing challenges with its water supply, which came mainly from the Catskill and Delaware watersheds, about 100 miles north of the city.

More intense farming and development in the area was affecting the water quality downstream and the City, bound by law to protect drinking water standards, was faced with a $6-5bn bill to build a filtration plant.

However, instead of building the plant, the city decided to protect the water at its source, investing around $1bn in various schemes, such as run-off reduction, better septic systems, and land purchase to limit harmful development. 

In parallel, agreements with local communities were formalised and enforceable. Water quality was closely monitored. The result was cleaner water, avoided infrastructure costs, and a more stable rural economy.

Today, more than nine million people still receive unfiltered drinking water from that system. Protecting the ecosystem turned out to be far cheaper than repairing it later.

In this case, accountability worked as a feedback loop. When water quality declined, action followed. Because the connection between cause and effect was clear and enforced, the system adjusted without collapsing.

Today, decisions are very often separated from their true social and environmental costs. There is disconnect across borders, across generations, and power imbalances mean there are fewer reliable links between actions and consequences.

If we don’t have accountability, growth becomes extractive rather than sustainable and systems overshoot their limits. They correct only after serious damage—or collapse, as in the Deepwater Horizon instance.

This argument draws on established insights from systems theory, ecology, and political economy concerning feedback loops, limits, and externalized costs. However, it reframes accountability not primarily as a moral aspiration or a pricing mechanism, but as a structural feedback function.

Accountability determines whether expansion remains within regenerative boundaries or becomes structurally extractive. For the purposes of this discussion, accountability refers to enforceable legal, financial, social, or institutional mechanisms that connect decisions to their material impacts while meaningful adaptation remains possible.

It is important to distinguish between different contexts. In small-scale systems characterised by relative power symmetry and localised effects, informal norms, trust, and voluntary coordination may be sufficient.  Harms remain visible and reversible, and feedback travels quickly.

But in large-scale systems, such as global supply chains, capital markets, extractive industries, and digital platforms, distance, time lags, and power asymmetries interrupt voluntary feedback. Under such conditions, enforceability becomes necessary for consequences to register across scale. And, without it, the connection between decision and impact weakens to the point of systemic distortion.

It is important to note that not all enforcement constitutes accountability. Enforcement that flows only one way—protecting power while ignoring harm—accelerates collapse rather than preventing it. Effective accountability must be reciprocal, rights-based, and capable of constraining power where necessary.

Nature lasts because it does not separate action from consequence. In living systems, limits are real. When something pushes too far, the system responds. If a species uses more than its share of food or habitat, its numbers eventually fall. If an ecosystem is damaged beyond a certain point, it changes form or breaks down altogether. There is no negotiation in this process, the correction is built in.

A simple example is predator and prey. When predators disappear, prey populations often grow quickly. At first this looks like success. But without predation, the prey can overgraze their habitat. Food runs short. Disease spreads more easily. The population then drops, sometimes sharply.

In ecological terms, this is feedback. When a system moves too far in one direction, forces push it back. That pushback is not a moral lesson. It is how the system stays within limits.

Systems that cannot correct themselves do not continue in the same form. They shrink, reorganise, or collapse. The idea of planetary boundaries reflects this same principle. Growth can continue only if it stays within the regenerative capacity of the system that supports it.

I argue that modern human systems often work differently. Those who avoid consequences the longest gain the most. Profits can be immediate, while environmental and social costs are delayed or shifted onto others. The connection between decision and damage becomes weak or invisible.

For most of human history, that separation was not possible. Limits were close at hand. If a forest was overused, the shortage was felt locally. If soil was exhausted, food declined within a generation. Governance systems evolved under those conditions. Rules about hunting, fishing, land use, and water were not abstract ideals—they were practical responses to visible limits.

Many Indigenous governance traditions made this connection explicit. They set clear expectations around what could be taken, how it could be taken, and what obligations were owed to future generations. The guiding understanding was simple: humans are part of the natural world, not outside it. Maintaining balance was not optional.

We still see this logic today in community-led monitoring and stewardship efforts. When local groups track changes in forests, fisheries, or water systems, they can respond early. Harm is noticed while it is still reversible. Adjustment happens before collapse.

Research on shared resource management has reached similar conclusions. Systems that last tend to have clear rules, active monitoring, and consequences that are predictable and proportionate.

Modern industrial and financial systems, however, were built in a way that often breaks this link. Distance, scale, and complexity allow actions and consequences to drift apart. That separation did not happen by accident.  It became possible only when systems were redesigned so that those making decisions no longer felt their full effects.

Over the past century, economic systems have been redesigned to push consequences out of sight, out of timeframe, or onto others. This was structurally rational within a growth model built under conditions of apparent abundance—cheap fossil energy, colonial expansion, political asymmetry, and the illusion of infinite frontiers: places to extract from, dump into, or exploit without near-term consequence.

Climate change follows a similar path. For decades, companies and economies benefited from fossil fuels without paying the full cost of the damage. The gains were immediate and private. The costs were delayed and shared.

But over time, those unaccounted costs built up into systemic risk. Systems without accountability can grow quickly. But when correction comes, it is usually sudden, expensive, and uneven. Systems that only adjust after breaking are fragile.

Innovation matters and efficiency matters, but on their own, they do not solve structural problems. When innovation operates without limits, it can make harm happen faster. Faster supply chains can mean faster resource depletion. Innovation expands what we can do, while accountability determines whether what we do strengthens the system, or weakens it.

Markets illustrate this clearly: markets are very good at responding to prices, but they only respond to what is priced. If environmental and social harms are left outside, markets will not correct them.  They will maximise returns within the boundaries they are given—even if that undermines the conditions that make those returns possible.

"We are entering a period where credibility matters more than rhetoric. Trust in institutions is eroding and public tolerance for greenwashing and performative commitments is collapsing."

The Limits of Voluntary Action

For many years, the main response to environmental and social challenges has been voluntary corporate action—pledges, sustainability reports, and public commitments. Some of these efforts are serious and well-intentioned. But the overall results speak for themselves. Global emissions are still rising. Biodiversity loss continues. Inequality has widened in many places.

This is not simply a matter of bad actors. In systems where companies can lower costs by shifting harm elsewhere, those who act first and invest in higher standards often face competitive pressure.

Those who delay may gain short-term advantage. But without shared rules and real, immediate consequences, voluntary action is insufficient and unable to change the direction of the system. Good intentions alone cannot overcome incentives that reward avoidance of responsibility.

Accountability and power

A final distinction matters: accountability should not be confused with control.

Authoritarian systems can enforce rules while actively suppressing feedback. When those most affected by harm cannot speak, organise, or seek remedy, systems lose the very signals they need to adapt.

Enforcement without voice is not accountability; it is fragility in disguise. Poorly designed accountability, be it on the country or Board level, can do harm—becoming technocratic, exclusionary, or extractive.

Accountability that is excessive, poorly targeted, or imposed without legitimacy can shift burden downward, privilege compliance over correction, and overwhelm the very actors it is meant to protect. Metrics without legitimacy, or transparency without consequences, can entrench power rather than challenge it.

Effective accountability redistributes power. It brings those bearing the costs of economic activity into decision-making. It centers local knowledge, community-led monitoring, and rights-based approaches. It ensures that feedback is not only generated but acted upon.

The next phase of corporate governance will not be defined by who makes the boldest commitments. It will be defined by who designs the most resilient feedback systems. Boards that redesign feedback architecture before crisis forces it will preserve value. Those that do not may find that markets eventually supply the correction themselves.

 

"Philanthropy, uniquely positioned outside the dominant incentives of extraction and short- termism, has a critical role to play in rebuilding the infrastructure that allows systems to learn before crisis makes learning unavoidable."

Philanthropy’s responsibility

Markets are constrained by short-term return expectations. Governments operate under electoral cycles and political capture. Corporations are legally bound to prioritize shareholder value.

But philanthropy is structurally different. It is one of the few actors able to operate outside these constraints. It can operate across time horizons, absorb political and financial risk, and fund activities that are essential but unattractive to markets or states.

This gives philanthropy a unique—and often under-recognized—systemic responsibility: not just to fund solutions, but to restore the missing functions that allow systems to correct themselves.

Philanthropy’s comparative advantage is its ability to fund public-good functions that markets and governments systematically underprovide the enforcement layer that turns ambition into durable outcomes.

This includes funding:

  • Independent data, monitoring, and verification
  • Accountability and enforcement mechanisms
  • Legal standing and access to justice for affected communities
  • Watchdogs, validators, and institutions that distinguish real progress from performative claims
  • Long-term stewardship beyond market and electoral timeframes

When philanthropy focuses exclusively on innovation, scale, and market alignment, it risks reinforcing the very dynamics that are driving imbalance. When it funds accountability ecosystem, it strengthens the rules that keep the economy from breaking down.

From Promises to Proof

What follows from this is not a call for more ambition or faster innovation, but for different system design choices. Leverage lies in governance: in restoring enforceable feedback between action and consequence rather than in speed or scale.

We are entering a period where credibility matters more than rhetoric. Trust in institutions is eroding and public tolerance for greenwashing and performative commitments is collapsing. Companies are supported and incentivised to demonstrate alignment with ecological and social limits. Accountability is the condition for progress to flourish and endure—because systems, like nature, survive only when actions have consequences.

Philanthropy, uniquely positioned outside the dominant incentives of extraction and short- termism, has a critical role to play in rebuilding the infrastructure that allows systems to learn before crisis makes learning unavoidable.